This 1973 Marvel advertisement was designed to appeal to retailers across the country. Not the direct market - that did not exist yet. This was for newsstands, grocery stores, drug stores or convenience stores such as 7-Eleven or Quik Mart. Marvel Comics at that time sold for twenty cents per comic. The retailer would make 6 cents profit per comic. So, if they managed to sell 100 comics, the retailer would make $6 of profit? Doesn't seem worth it, even with all prices being lower back then. I love the box on the side showing the titles of the Marvel black and white magazines.
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